The business landscape is fierce these days. You need to cut through a lot of noise to get heard by your prospective customers. To stand out from your competitors, you need to build a reputable brand and make a name for yourself.
Here are several proven tactics to implement right now.
Provide Exceptional Customer Service
In today’s hyperconnected era, customers expect brands to provide real-time and omnichannel customer support. Customer service is a major factor that impacts their level of trust with a company.
Email service and call centers are not enough. Customers expect you to be where they are. To increase sales, boost user engagement, and inspire customer loyalty, you should deliver omnichannel customer service. For example, live chat on your website or social channels humanizes your brand and lets you deliver faster customer support.
With the rise of wearable technologies, many customers are shifting to self-service. It helps them find the answers to their questions faster without having to chat with customer service reps. That is why you should offer a thorough knowledge base and chatbot service on your website, too.
Finally, customer-centric service is all about personalization. According to Microsoft, 72% of consumers expect a customer service agent to know who they are and have insights into their previous engagements. That is where investing in customer service CRM software helps. It integrates with multiple customer service platforms and centralizes customer data in a single location. The CM tool creates customer profiles for each customer, making it available to everyone in the team.
Create a Helpful and Transparent Website
Just owning a website is not enough. Your website should contain detailed information about your company, history, and services. It should engage visitors, build trust with them, and inspire them to purchase from you. Only by creating helpful website content and being transparent about your services can you boost industry credibility.
Americord, a cord blood bank, is a perfect example of a brand with a strong online presence. They are transparent about their company information. On their website, users can learn more about their history, team, missions, and press releases. They are also highly transparent about their services and pricing. The website also contains a blog, where they provide helpful tips and explain the latest industry trends.
Deliver Personalized User Experiences
Personalization plays a fundamental role in your company’s growth. It engages customers and improves their experiences with your brand. Most importantly, it helps you stand out from your competitors. By personalizing customer experiences at every touchpoint, you show that your business goes far beyond quality products. You prove that your offers focus on your customers.
Now, you personalize customer experiences in different ways. Start with your website. Many online retail brands, such as Amazon, track customers’ behaviors online. They monitor their past purchases, product views, shopping carts, etc. Based on these data, the website recommends relevant products to each customer.
Over the past few years, many brands have invested in VR technologies. For example, Sephora has a VR app that lets customers upload their photos and virtually try on different beauty products. That way, they create highly convenient purchasing experiences and inspire online consumers to purchase faster.
Be a Socially Responsible Business
Surveys show that 75% of consumers are more likely to purchase from a brand that supports an issue they agree with. Moreover, 71% claim it is essential for a business to take a stance on social movements.
Precisely because of that, social responsibility should be the core aspect of your business. For starters, keep in mind that social change starts with your employees. That is why you should create an empathetic and healthy company culture. Build internal policies that ensure safe work conditions, diversity, fair salaries, and employee wellbeing.
Next, give back to the community. Start by funding local teams or events. Participate in fundraisers, encourage workers to volunteer, provide scholarships, and collaborate with non-profits. TOMS is a perfect example of a socially responsible brand. Their “Buy one, give one” campaign provided shoes to millions of people in need.
Over to You
In today’s competitive business landscape, gaining and maintaining a competitive edge is more challenging than ever. That is why you should focus on what matters the most – your customers. By implementing these tips, you will build a user-centric brand that delivers value to its target audience.